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Sony is Suing Kevin Butler

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Following a bizarre turn of events and a highly unlikely TV commercial, actor Jerry Lambert - for years the "face" of the PlayStation brand - is being sued, along with Bridgestone, by none other than Sony itself.

 

Despite having made something of a name for himself playing the fictional PlayStation executive Kevin Butler, last month Lambert appeared in an advertisement for Bridgestone tyres playing a competitor's product, the Nintendo Wii.

 

Strangely, the commercial was later edited to remove Lambert from it entirely. Which seemed weird, but it may be explained by the fact that on September 11, Sony Computer Entertainment America filed a suit (spotted by gumby_trucker @ NeoGAF) against both Bridgestone and Wildcat Creek, a company registered in 2007 by...Jerry Lambert, who according to California Secretary of State data is also its president (it appears to be the registered name for Butler's handling of his business affairs).

 

Sony is suing both companies over trademark infringement, I'd wager for their use of Lambert - synonymous now with the PlayStation brand - in a scenario involving video games that aren't PlayStation games. It would be crazy if the fine print of Lambert's contract with Sony didn't include some mention of not being seen to endorse competing products for some set amount of time.

 

 

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This company fails in every department

Suing a guy who promoted Bridgestone tyres :doh:

Companies spend hundred of millions over brand image ...it hurts that image when someone who was promoting one brand is even seen on wide media playing competitors product.They pay top dollars to these people and they have full right to go after them also if it gonna hurt that brand in any ways.

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:rofl:

 

He is VP of being an a*s too :D

 

 

Sony is within its rights. The guy should have some shame.

Indian cricketers do it too and it looks retarded. Sachin was in dil mange more for pepsi for so many yrs and then suddenly switched and i noticed the dil se khelo for coke shot in the identical village like settings.

:doh:

Edited by Udham

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Companies spend hundred of millions over brand image ...it hurts that image when someone who was promoting one brand is even seen on wide media playing competitors product.They pay top dollars to these people and they have full right to go after them also if it gonna hurt that brand in any ways.

 

:console:

 

I hope Sony Bankrupts this guy and forces his family out on the street. Also I hope Bridgestone go bankrupt too for their insolence. HOW DARE THEY!

 

Lulzy story though.

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Companies spend hundred of millions over brand image ...it hurts that image when someone who was promoting one brand is even seen on wide media playing competitors product.They pay top dollars to these people and they have full right to go after them also if it gonna hurt that brand in any ways.

Sony still has any brand image left ?? :rofl:

 

For once if we believe they have some brand image left and are defending it ..

Then filing a lawsuit against a guy who did an ad for a completely unrelated company which had a promotion of Wii is still unacceptable ..

He didn't directly do an ad for Nintendo / MS

 

If we apply same logic then some one endorsing Pepsi can't endorse McDonalds / Dominoes Pizza because they promote Coca cola :lol:

Edited by Zeehunter

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^^ Now Jerry Lambert will think thousand times before renewing his contract with Sony ..

Lol Sony never fails to disappoint .. (Virtual) Kevin butler was a prominent figure of SCEA

 

Expect MS to appoint him and do a parody of Sony ads .. For e.g. Former VP of Fony who was deprived of gaming , etc :lol:

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:rofl:

So much fail in that interview!

Microsoft and Nintendo are freaking idiots for creating an easy to develop consoles

Now the question is what we would do for the rest of nine and half years .. We are doomed .. :(

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Search for Official Playstation magazine's Jan / Feb 2009 issue ..

I am on my mobile or I would have done the honours of posting the link .. :|

Edited by Zeehunter

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What a dick move , hope they lose badly and get owned.

 

So basically They are suing Lambert because he looks like himself :doh:. Too bad Mr Lambert if you ever wanna act in any commercial with an xbox or a wii you are going to have to undergo plastic surgery. Because your face and you is a rip off Kevin Butler , A character WE created using OUR MONEY. YOUR SOUL IS MINE!!!!

 

And people give apple sh*t , this is a whole new level.

 

Hes just a fking actor , let him do his job. Its not like hes working for nintendo , what can he do if bridgestone decides to use Mario kart over your dumb kart rip offs.

 

But according to Kaz Hirai , Wii is not a competitor to the great PS3

 

http://www.eurogamer.net/articles/hirai-were-the-official-industry-leader

 

Yea they are industry leaders alright , indsutry leader in arrogance. Its going to kill them someday , and that day might not be very far

Edited by Shadoken

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Bridgestone removed him from the ads ..

I am pretty sure there will be a clause in the contract which prevents Lambert from doing any endorsements for rival gaming companies , otherwise Bridgestone wouldn't have removed a guy endorsing their products for past year or so

And we don't know if this was a cross promotion by Ninty and Bridgestone or just a free giveaway

 

Sony would surely win the case in the court but this has brought the company in the negative light

They could have easily sorted this out behind the doors ..

Plus they have sued him for infringing an IP of theirs .. Now even a human becomes an IP , it happens only at Sony :lol:

Edited by Zeehunter

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What a train wreck :rofl:

 

But I bet he is under some contractual agreement, else they would be utterly dumb to even try to sue him.

 

Expect MS to appoint him and do a parody of Sony ads .. For e.g. Former VP of Fony who was deprived of gaming , etc

 

Yeah, it is like Samsung doing Apple Parody when it comes to Mobiles or Mac OS doing Windows parody when it comes to OS.

 

So wait, you are saying Sony is to video game industry what Apple is to smartphones and Windows is to OS? :rofl:

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What a dick move , hope they lose badly and get owned.

 

So basically They are suing Lambert because he looks like himself :doh:. Too bad Mr Lambert if you ever wanna act in any commercial with an xbox or a wii you are going to have to undergo plastic surgery. Because your face and you is a rip off Kevin Butler , A character WE created using OUR MONEY. YOUR SOUL IS MINE!!!!

 

And people give apple sh*t , this is a whole new level.

 

Hes just a fking actor , let him do his job. Its not like hes working for nintendo , what can he do if bridgestone decides to use Mario kart over your dumb kart rip offs.

 

 

 

Yea they are industry leaders alright , indsutry leader in arrogance. Its going to kill them someday , and that day might not be very far

No man its ruins sony's brand image you know its more complicated than you think.

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