Nemo Posted April 8, 2010 Report Share Posted April 8, 2010 Speaking at the MI6 marketing conference in San Francisco last week, Peter Dille, SCEA's head of marketing, said the company's 'It Only Does Everything' PlayStation 3 advertisement campaign is working. The ads, which feature fictional Sony executive Kevin Butler, were intended highlight the PlayStation 3's features to consumers more clearly and inject some humor. Dille said console sales are going up and that consumers are more aware and educated about the PlayStation 3's offerings. "The campaign is working to drive hardware sales," he said. "PlayStation 3 sales are up 184 percent in the three months following the price drop, and while a lot of that has to do with price itself, we know from research that consumers are more educated as well." "Purchase intent went from 19 percent prior to the price drop, to 36 percent after this campaign started. And we've also tracked our competitors and they've fallen during the same time." Dille also said fans can expect to see even more of Kevin Butler in future TV spots. Full Article here ------------------------------------------------------------------------------------------------------ Here are some of the very best of the aforementioned campaign's ads- http://www.youtube.com/watch?v=0jlWcyE2E1s&feature=channel http://www.youtube.com/watch?v=sqBOBo8Cg6Y&feature=player_embedded http://www.youtube.com/watch?v=zH08Mslk_to http://www.youtube.com/watch?v=2zQtgbpSFQk&feature=channel http://www.youtube.com/watch?v=5v3aCp899F8&feature=channel http://www.youtube.com/watch?v=kaVsmnpEtE0 http://www.youtube.com/watch?v=QiwSCznhdPo&feature=channel Link to comment Share on other sites More sharing options...
Bulovski Posted April 8, 2010 Report Share Posted April 8, 2010 Yep - good campaign combined with the price drop - esp highlighting the bluray capabilities. Link to comment Share on other sites More sharing options...
Jigsaw Posted April 8, 2010 Report Share Posted April 8, 2010 Is there a video of the ad??? Post here nimmo if there is one.... Am off to hunt it on noobtube Link to comment Share on other sites More sharing options...
HundredProofSam Posted November 20, 2010 Report Share Posted November 20, 2010 Didnt know where else to post this http://www.youtube.com/watch?v=sqBOBo8Cg6Y peace Link to comment Share on other sites More sharing options...
ColorCodePurple Posted November 21, 2010 Report Share Posted November 21, 2010 there should be a separate thread for his ads Link to comment Share on other sites More sharing options...
dullu Posted November 21, 2010 Report Share Posted November 21, 2010 youtube has videos with a full montage of all KB ads Link to comment Share on other sites More sharing options...
HarishProGamer Posted November 21, 2010 Report Share Posted November 21, 2010 It only does Everything.............started & rocked and there were many iterations of this.... It only does Uncharted 2:Among Thieves It only does Epic Games It only does cheap blu-Ray Player It only does 3D Gaming. It only does best motion sensors It only does innovations (Heavy Rain) It only does GOW III It only does Real Driving Simulator........it goes on & on............ Link to comment Share on other sites More sharing options...
Nemo Posted November 21, 2010 Author Report Share Posted November 21, 2010 there should be a separate thread for his ads oosum idea. I am gonna edit the OP putting all KB awesome in it. you guys should do the bumping up ! Link to comment Share on other sites More sharing options...
aqswde Posted November 21, 2010 Report Share Posted November 21, 2010 I have the best sig ever... Link to comment Share on other sites More sharing options...
Nemo Posted November 21, 2010 Author Report Share Posted November 21, 2010 aaand done. there are some more but there is also a limit to media fils per topic Link to comment Share on other sites More sharing options...
arnav_in_3d Posted November 21, 2010 Report Share Posted November 21, 2010 kevin butler rocks i hope sony never retires him if it hopes to survive Link to comment Share on other sites More sharing options...
Zeehunter Posted November 25, 2010 Report Share Posted November 25, 2010 Love the way Kevin Butler Laughs !!! hHAhahahahaha HAHahahh Link to comment Share on other sites More sharing options...
Nikushimi Posted November 25, 2010 Report Share Posted November 25, 2010 Loved the GOW ad, that was hilarious. Link to comment Share on other sites More sharing options...
skdMrk Posted November 25, 2010 Report Share Posted November 25, 2010 The woman saying "Playstation" in the end of every PS3 commercial, is there any history or significance behind it? Tried searching online, couldn't get anything! Oh by the way started following TheKevinButler on twitter, he sends me a DM saying "Thanks for the follow. But even though you’re following me, don’t think of me as your leader. Think of me as the guy you have to obey." Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.