godspeed4476 Posted June 22, 2010 Report Share Posted June 22, 2010 Tomonobu Itagaki The man who made me fall in love with Ryu Link to comment Share on other sites More sharing options...
ColorCodePurple Posted June 22, 2010 Author Report Share Posted June 22, 2010 Well Sam's post has encouraged me to keep the thread alive so here goes,I admit I wanted this guy to be #1 Gaming Idol (which I now think should be changed to gaming personality's) but thought I'd like to start on an ahem serious note. Everyone (even 360 lovers) are fond of this guy,so presenting IVG's Gaming Personality #3 Kevin Butler So heres what wikipedia says about him: Kevin Butler (portrayed by actor Jerry Lambert) is a marketing character used by Sony Computer Entertainment as part of their It Only Does Everything advertising campaign for the PlayStation 3. He stars as the Vice President of various fictitious departments within the PlayStation division of Sony, responding to "Dear PlayStation" queries. Due to the positive reception of the commercials, Sony will extend them throughout the rest of 2010.[2] The character was created by Deutsch/LA, the advertising agency responsible for the campaign.] Appearances Kevin Butler first appeared in a 2009 ad for MLB 09: The Show called "Dustin vs. PlayStation" where he was debating the in-game abilities of Dustin Pedroia. This is the only commercial not part of the "It Only Does Everything" campaign and featured the original model PS3 due to this commercial being made before the slim model was released. Kevin Butler has since appeared in many additional commercials with more to come throughout 2010. On June 15 2010, he made a live appearance at Sony's E3 press conference promoting the PlayStation Move and gaming in general. Titles He has a different title in each commercial, such as "Director of Rumor Confirmation" or "VP of First Person Shooter Relations". Director of Game Accuracy (MLB 09: The Show) Director of Rumor Confirmation (PlayStation 3 Price drop, It Only Does Everything) VP of Enough is Enough (Candle, It Only Does PlayStation Home/Movie Downloads/Epic Fun) Family Activities Director (Desperate Dad, It Only Does Family Games/Blu-ray) VP of Big Action Moments (Uncharted 2: Among Thieves, It Only Does Action/Multi-Player) Chief Weaponologist (Ratchet & Clank Future: A Crack in Time, It Only Does Time Travel/Crazy Weapons) VP of Epic Footage (Mon-Tage, It Only Does All-Nighters/Blu-ray Games) VP of Blu-ray Superiority (Grandma, It Only Does Blu-ray/Wi-Fi) VP of Big Deal Deal Making (PS3/Best Buy bundle, BOOM) VP of First Person Shooter Relations (MAG, It Only Does 256 Players/Relentless War) VP of PS3 Softball Team (MLB 10: The Show, It Only Does Realism/Walk-Offs) VP of Apologetic Apologies (via Twitter for PS3 update brick) Regional Manager of War (God of War III, It Only Does Epic Trilogies) VP of Realistic Movements (PlayStation Move, It Only Does Fun/Immersion) VP of Inspiration & Perspiration (ModNation Racers, It Only Does Track Creations/Parties) VP of Artistic Modification, stars alongside Jack Tretton, CEO of SCEA (Artist Spotlight for ModNation Racers) VP of Fanboy Relations (Kevin Butler hires Marcus Rivers for Step Your Game Up PSP campaign) VP of Sharpening Things (Gabe Newell's presentation of Portal 2 at E3 2010) VP of Tweeting (Huge Gamer's article on Kevin Butler hiring Marcus Rivers as PSP spokeskid) Controversies In one of his first commercials, in response to a rumor monger questioning a then-confirmed price drop for the PlayStation 3, he says, "You can't believe everything you read on the Internet. Otherwise, I'd be a Nigerian millionaire by now." This prompted Nigeria's Minister of Information and Communication, Professor Dora Akunyili, to demand an apology from Sony, calling the commercial an "unwarranted attack on the reputation and image of the country." In response, Sony promptly issued an apology to the Nigerian government and immediately pulled the commercial from the air. A few days later, Sony replaced the commercial with an edited version, changing the original line to, "You can't believe everything you read on the Internet. That's how World War I got started." Reception The string of commercials starring Kevin Butler has been met with positive acclaim due to its humorous and lively tone. Gaming site Kotaku commented on the first two commercials that were released, "What we didn't mention is how funny they are." Sony Computer Entertainment America Senior Vice President Peter Dille said that the commercials have "been tremendously successful. Consumers love it. It's great to hear people like you guys love it. And the results are really in the sales because it's really been flying since this coincided in September with the launch of the new PS3." Engadget also loved the commercials saying, "We have to hand it to Sony, they've followed up nicely on their "worst kept secret" trade show jokes with an ad campaign that is fittingly self aware". Destructoid praised the commercials, saying that they were much better than Sony's previous White Room series of ads, which was met with mostly negative reception, with most calling it "creepy." When he appeared at E3 2010, he was met with large praise from the audience. So what do you think of this guy? And I know both of my 'Personalities' are from PS3.But next time ill have a platform neutral personality I promise ( it will help in increasing my knowledge once I start reading about people I dont know) just dont start wasting posts by flaming on me Peace Link to comment Share on other sites More sharing options...
krammikk Posted June 22, 2010 Report Share Posted June 22, 2010 really good marketing move by Sony.Love this guy Link to comment Share on other sites More sharing options...
Bulovski Posted June 23, 2010 Report Share Posted June 23, 2010 He's not even a real guy Link to comment Share on other sites More sharing options...
ColorCodePurple Posted June 23, 2010 Author Report Share Posted June 23, 2010 He's not even a real guy Actually Jerry Lambert is pretty real and has been hired by sony to pretend he is Kevin Butler.For ads Peace Link to comment Share on other sites More sharing options...
Bulovski Posted June 23, 2010 Report Share Posted June 23, 2010 I meant Kevin Butler is not real, obviously the actor is real. The PS3 cannot render that realistically yet. Link to comment Share on other sites More sharing options...
ayush12ice Posted June 23, 2010 Report Share Posted June 23, 2010 lol they have started a new ad campaign for psp too meet marcus Link to comment Share on other sites More sharing options...
ColorCodePurple Posted June 23, 2010 Author Report Share Posted June 23, 2010 I meant Kevin Butler is not real, obviously the actor is real. The PS3 cannot render that realistically yet. What about a secret prototype ps4 Basically we can say that Jerry Lambert is the brand ambassador of the playstation @Ayush Yea they have. Which I didnt like because they were using a tried and tested formula to revive a dead console.The new ad campaigns completely stripped Sony ad division of creativity I think Peace Link to comment Share on other sites More sharing options...
arnav_in_3d Posted June 23, 2010 Report Share Posted June 23, 2010 Ne1 writin bout Aaron greenberg Link to comment Share on other sites More sharing options...
ColorCodePurple Posted June 23, 2010 Author Report Share Posted June 23, 2010 Ne1 writin bout Aaron greenberg You could,after this day is over Link to comment Share on other sites More sharing options...
sup bro? Posted June 23, 2010 Report Share Posted June 23, 2010 Kevin Butler ... gaming idol ... seriously?? Link to comment Share on other sites More sharing options...
ColorCodePurple Posted June 23, 2010 Author Report Share Posted June 23, 2010 Kevin Butler ... gaming idol ... seriously?? Thats why I changed it to gaming personality Link to comment Share on other sites More sharing options...
sup bro? Posted June 23, 2010 Report Share Posted June 23, 2010 Thats why I changed it to gaming personality GAMING PERSONALITY OF THIS MORNING IS lollip0p Seriously though, keep the thread limited to idols and include people who have actually contributed to the industry. Link to comment Share on other sites More sharing options...
Karooo Posted June 23, 2010 Report Share Posted June 23, 2010 Sam has an obsession with Itagaki I guess he finds him funny or something. Link to comment Share on other sites More sharing options...
ColorCodePurple Posted June 23, 2010 Author Report Share Posted June 23, 2010 GAMING PERSONALITY OF THIS MORNING IS lollip0p Seriously though, keep the thread limited to idols and include people who have actually contributed to the industry. Okay you got it I was flamed for Kaz though Link to comment Share on other sites More sharing options...
Right Posted June 23, 2010 Report Share Posted June 23, 2010 IVG's Gaming Personality #3Kevin Butler Seriously? Why not Major Nelson who have actually contributed to the industry rather than just being VP of Bollocks. Link to comment Share on other sites More sharing options...
Bulovski Posted June 23, 2010 Report Share Posted June 23, 2010 The thread says Gaming Idol, and the thread starter's second candidate is a fictional 'personality' . @LA Link to comment Share on other sites More sharing options...
HundredProofSam Posted June 23, 2010 Report Share Posted June 23, 2010 Sam has an obsession with Itagaki I guess he finds him funny or something. Where did that come from? peace Link to comment Share on other sites More sharing options...
Karooo Posted June 23, 2010 Report Share Posted June 23, 2010 Edited. Link to comment Share on other sites More sharing options...
Bulovski Posted June 23, 2010 Report Share Posted June 23, 2010 Credible source Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.