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Activision CEO Labels Consoles as "Walled Gardens"


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Activision Blizzard CEO Robert Kotick is certainly not afraid to speak his mind. Last year, the executive made blunt threats to drop support for the PlayStation 3 and the PSP unless Sony made cuts to the hardware's price. He also earned the ire of many gamers after stating at a conference in 2009 that he wanted to "take all the fun out of making video games." Kotick also predicted a future independent of game consoles, a statement he reiterated over the weekend in an interview with business news organisation The Financial Times.

 

 

In the FT interview, Kotick lamented the fact that despite the strong sales of Call of Duty: Modern Warfare 2, the publisher saw no additional revenue from the game's continuing popularity on console online environments like Xbox Live. "We've heard that 60 percent of [Microsoft's] subscribers are principally on Live because of Call of Duty," Kotick told FT. "We don't really participate financially in that income stream. We would really like to be able to provide much more value to those millions of players playing on Live, but it's not our network."

 

The Activision CEO said the company would "very aggressively" support new gaming hardware being planned by the likes of HP and Dell to better integrate PCs with TVs, saying this would break the Xbox 360 and PS3's "walled gardens with new gamer-friendly PCs, designed to be plugged into the television. PCs have long been used for online play, but PC gaming remains niche when the games industry needs to widen its appeal."

 

"We have always been platform agnostic," Kotick said. "[Consoles] do a very good job of supporting the gamer. If we are going to broaden our audiences, we are going to need to have other devices."

 

Link: http://www.gamespot.com/news/6268257.html

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from what i can understand by his remarks regarding LIVE is just one thing:

expect Activision to start a paid subscription service for their PC MP games!!! He has mentioned that they were nowhere in that income stream, and considering his pedigree, i won't rule it out!

:furious:

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I do agree with his statement that most people pay for xbox live just to play COD. I bought a 1 year sub to xbox live last year just to play 1 game -mw2 and thats the only thing iv been using live for. Granted il have to renew it now just to play Reach.

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This guy is interesting :devil:

 

Keyo or kotick?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

:sign_omg:

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