Karooo Posted August 30, 2010 Report Share Posted August 30, 2010 This had to happen eventually, and it did just happen: AMD has dissolved the ATI brand completely, and consolidated ATI brands, such as Radeon and FirePro under the AMD main brand. Under the new branding scheme, new graphics products AMD launches (such as the upcoming Radeon HD 6000 series), will do away with "ATI" completely from the logo, marketing material, and so on, and the market will, as it already has been doing since the AMD-ATI merger, albeit informally, refer to Radeon/FirePro products as "AMD Radeon" and "AMD FirePro". AMD explains its move as an "evolution of the AMD brand portfolio", saying that consolidation of ATI-branded products under the main brand results in reduced marketing overhead. It claims to have surveyed several thousand discrete graphics-aware users in in the U.S., U.K., Germany, China, Japan, Brazil, and Russia. The survey revealed that when made aware of ATI-AMD merger, AMD preference triples; AMD brand is stronger than ATI (against graphics competitors); and that people see Radeon and FirePro product names more conspicuous than ATI, indicating a "permission" to consolidate ATI into AMD. The survey was conducted entirely by AMD. http://www.techpowerup.com/129863/AMD_Kills_ATI_Brand_Future_Products_to_Feature_Brand_Change.html Fk u AMD. Still rem my ATI radeon 9600XT with HL2 steam key in 2004 Link to comment Share on other sites More sharing options...
Pushy Posted August 30, 2010 Report Share Posted August 30, 2010 F U AMD Link to comment Share on other sites More sharing options...
The Assassin Posted August 30, 2010 Report Share Posted August 30, 2010 F***k u AMD. Link to comment Share on other sites More sharing options...
Solitaire Posted August 30, 2010 Report Share Posted August 30, 2010 Haha, my only ATI card till now was a 9800 XT.. fine card. But that was the first departure of mine from cards with 3D Glasses as an option. Cos my last card before that I think was a Geforce 3 Ti500 which I believe had an option to hook up 3D glasses and play everything in 3D. Haven't been back to an ATI since then, and still running on green. I sure think it'll give them more impact to change to an AMD branding. There are a lot of people still unaware that AMD owns ATI these days. Link to comment Share on other sites More sharing options...
LaughingMan777 Posted August 30, 2010 Report Share Posted August 30, 2010 looks like AMD should have conducted a survey here Link to comment Share on other sites More sharing options...
jk.. Posted August 30, 2010 Report Share Posted August 30, 2010 wtf AMD why oh why Link to comment Share on other sites More sharing options...
Aftrunner Posted August 30, 2010 Report Share Posted August 30, 2010 Umm they are just changing the name of ATI GPUs to AMD. They arent stopping the production of GPUs. I really dont see the big deal in this. Whats the hate for again?? I am sure it will still have crappy driver support, lack of extra options like PhysX and 3D, give bad performance on certain games etc. It will all be exactly as it always was. Link to comment Share on other sites More sharing options...
ΨΨ babloos ΨΨ Posted August 30, 2010 Report Share Posted August 30, 2010 lol this cards started really performing after amd purchase. Link to comment Share on other sites More sharing options...
Snake Posted August 30, 2010 Report Share Posted August 30, 2010 So wait..all this for just a name change?? :roflroll: Link to comment Share on other sites More sharing options...
playstation Posted August 30, 2010 Report Share Posted August 30, 2010 Umm they are just changing the name of ATI GPUs to AMD. They arent stopping the production of GPUs. I really dont see the big deal in this. Whats the hate for again?? I am sure it will still have crappy driver support, lack of extra options like PhysX and 3D, give bad performance on certain games etc. It will all be exactly as it always was. even i could not understand why so much hate?? Link to comment Share on other sites More sharing options...
silentassassin Posted August 30, 2010 Report Share Posted August 30, 2010 Y the f**k r ppl overreacting.. A name does'nt make any difference... Link to comment Share on other sites More sharing options...
devil_angel Posted August 30, 2010 Report Share Posted August 30, 2010 ah.....keep it down people. I always felt that AMD should've been the name for the brand. Now, for example, AMD 5890 HD.....doesn't that sound cool Link to comment Share on other sites More sharing options...
sameuun Posted August 30, 2010 Report Share Posted August 30, 2010 Pple. Might have,misunderstood the topic cuz I see no point of hating it. Link to comment Share on other sites More sharing options...
bprasad Posted August 30, 2010 Report Share Posted August 30, 2010 ah.....keep it down people. I always felt that AMD should've been the name for the brand. Now, for example, AMD 5890 HD.....doesn't that sound cool First thing comes on my mind is a new CPU brand really really matters... AMD's brand image in the market is currently like lost to core 2 duo now with this move.. of replacing ATI which has good reputation for graphics cards.. AMD is the loser.. advantage to nvidia Link to comment Share on other sites More sharing options...
Joy Posted August 30, 2010 Report Share Posted August 30, 2010 ATI name is much better , I have very fond memories of my first Graphics Card ATI X700 Pro Link to comment Share on other sites More sharing options...
Dark_Knight Posted August 30, 2010 Report Share Posted August 30, 2010 What's in a name? Link to comment Share on other sites More sharing options...
Nikushimi Posted August 30, 2010 Report Share Posted August 30, 2010 AMD Radeon.... ugh... sounds gay. Link to comment Share on other sites More sharing options...
AtheK Posted August 30, 2010 Report Share Posted August 30, 2010 Now Now Now, Nvidia Launches one good card and AMD decide to change names, what if another good card comes along Link to comment Share on other sites More sharing options...
Aftrunner Posted August 30, 2010 Report Share Posted August 30, 2010 Now Now Now, Nvidia Launches one good card and AMD decide to change names, what if another good card comes along They will start calling themselves Nvidla. Like fake Addidas and Guci. Link to comment Share on other sites More sharing options...
AtheK Posted August 30, 2010 Report Share Posted August 30, 2010 They will start calling themselves Nvidla. Like fake Addidas and Guci. or they will name themselves babloos or another die hard ATI supporter, but who eventually buys Nvidia Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.