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Sony cuts PlayStation 3 production cost in half


KnackChap

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http://www.engadget.com/2008/01/12/sony-cu...n-cost-in-half/

 

In a piece primarily focused on Blu-ray over at Business Week, a bit of scrolling led to quite the interesting tidbit: Sony has apparently been able to slash the production cost of its PlayStation 3 in half. More specifically, it was noted that the firm has been able to "shrink the PS3's chips and tweak its design,

" which aided in getting the cost per machine "to around $400 now, from above $800 just before it went on sale in November 2006."
According to Nikko Citigroup's Kota Ezawa, the biggest culprit for such an improvement is the "reduction in the parts count." Still, we wouldn't get our hopes up for yet another price cut just yet, but at least things are moving in the right direction.

 

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1)40 gb model is on par with the production costs

2)80 gb is making a neat profit on each unit

3)with bluray becoming the new HD standard prices will fall further

4)65nm RSX will be added from Q2

5)45nm Cell chips will make its way into the ps3 in Q408

 

basically sony are in a position to drop the price around gta4/mgs4(whicever releases first)

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Price cut around MGS4/GTA4 will make a killing, PS3 will get the greatest push since lunch. And if it is around May-June then WB switch to BLU will only add fuel to the big push.

 

 

:roflroll2:

 

 

Prasabhu's enthusiasm knows all words.

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i highly doubt if sony will officially drop prices before the holiday '08 season - might introduce special edition/value packs with the launch of MGS/GTA though...

 

 

 

V

 

microsoft will drop price around gta, so i think sony will follow too.

also i wouldn't be surprised if they release PS3 slim around holidays

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