KnackChap Posted February 19, 2008 Report Share Posted February 19, 2008 toshiba press release http://www.toshiba.co.jp/about/press/2008_02/pr1903.htm TOKYO--Toshiba Corporation today announced that it has undertaken a thorough review of its overall strategy for HD DVD and has decided it will no longer develop, manufacture and market HD DVD players and recorders. This decision has been made following recent major changes in the market. Toshiba will continue, however, to provide full product support and after-sales service for all owners of Toshiba HD DVD products. HD DVD was developed to offer consumers access at an affordable price to high-quality, high definition content and prepare them for the digital convergence of tomorrow where the fusion of consumer electronics and IT will continue to progress. "We carefully assessed the long-term impact of continuing the so-called 'next-generation format war' and concluded that a swift decision will best help the market develop," said Atsutoshi Nishida, President and CEO of Toshiba Corporation. "While we are disappointed for the company and more importantly, for the consumer, the real mass market opportunity for high definition content remains untapped and Toshiba is both able and determined to use our talent, technology and intellectual property to make digital convergence a reality." Toshiba will continue to lead innovation, in a wide range of technologies that will drive mass market access to high definition content. These include high capacity NAND flash memory, small form factor hard disk drives, next generation CPUs, visual processing, and wireless and encryption technologies. The company expects to make forthcoming announcements around strategic progress in these convergence technologies. Toshiba will begin to reduce shipments of HD DVD players and recorders to retail channels, aiming for cessation of these businesses by the end of March 2008. Toshiba also plans to end volume production of HD DVD disk drives for such applications as PCs and games in the same timeframe, yet will continue to make efforts to meet customer requirements. The company will continue to assess the position of notebook PCs with integrated HD DVD drives within the overall PC business relative to future market demand. This decision will not impact on Toshiba's commitment to standard DVD, and the company will continue to market conventional DVD players and recorders. Toshiba intends to continue to contribute to the development of the DVD industry, as a member of the DVD Forum, an international organization with some 200 member companies, committed to the discussion and defining of optimum optical disc formats for the consumer and the related industries. Toshiba also intends to maintain collaborative relations with the companies who joined with Toshiba in working to build up the HD DVD market, including Universal Studios, Paramount Pictures, and DreamWorks Animation and major Japanese and European content providers on the entertainment side, as well as leaders in the IT industry, including Microsoft, Intel, and HP. Toshiba will study possible collaboration with these companies for future business opportunities, utilizing the many assets generated through the development of HD DVD. _____________________________________________________________________________ Link to comment Share on other sites More sharing options...
AlanVivek Posted February 19, 2008 Report Share Posted February 19, 2008 Thats it its all over then Link to comment Share on other sites More sharing options...
nosextillim18 Posted February 19, 2008 Report Share Posted February 19, 2008 Thats it its all over then it was just a matter of time. Link to comment Share on other sites More sharing options...
jackhammer06 Posted February 19, 2008 Report Share Posted February 19, 2008 I think HotPixel fainted just reading that........Where are you mate????Let get the beers out!!!!! :jumpy: Link to comment Share on other sites More sharing options...
MightySkate Posted February 19, 2008 Report Share Posted February 19, 2008 Feel sorry for those early adopters It almost took 2 or 1.5 yrs of fierce battle between these 2 formats and i hope both sides learn from this and decide on a unified vision for the future instead of wasting money on two new formats every 5 yrs or so. Link to comment Share on other sites More sharing options...
arjunsood2003 Posted February 19, 2008 Report Share Posted February 19, 2008 finally its OVER! now tht blu-ray is definitely the future, the blu-ray capability of the ps3 is a BIG advantage..we wanna see MS doing something quick, or it might be too late... Link to comment Share on other sites More sharing options...
Assassins Creed Posted February 19, 2008 Report Share Posted February 19, 2008 Big Win for Sony.. MS start building Bluray 360s Link to comment Share on other sites More sharing options...
AtheK Posted February 19, 2008 Report Share Posted February 19, 2008 I think HotPixel fainted just reading that........Where are you mate????Let get the beers out!!!!! :jumpy: Ya off all you know he is calling bill gates and giving him a peace of his mind... ... but this is one part of the battle won only victory is Xbox 360 now adopts blu ray(though it is just a matter of time) until we see a surprise and see xbox 720 end of this year.... Link to comment Share on other sites More sharing options...
Hot-Drake-Pixel Posted February 19, 2008 Report Share Posted February 19, 2008 I think HotPixel fainted just reading that........Where are you mate????Let get the beers out!!!!! :jumpy: Actually I had bit of too many. Just now managed to get home and after all those family beating posting now. Link to comment Share on other sites More sharing options...
Hot-Drake-Pixel Posted February 19, 2008 Report Share Posted February 19, 2008 I wonder, how come such a BIG news didn't make it to GI home page. :shock3: :shock3: Link to comment Share on other sites More sharing options...
D33P@K Posted February 20, 2008 Report Share Posted February 20, 2008 hmm this is sad... i was thinking to buy a HD DVD drive.....thank god... MS what next?? Link to comment Share on other sites More sharing options...
Chaztin Posted February 20, 2008 Report Share Posted February 20, 2008 You are wrong deepak, rather its time to get HD DVD drive, cheap Drive + Free movies = FTW Link to comment Share on other sites More sharing options...
Hot-Drake-Pixel Posted February 20, 2008 Report Share Posted February 20, 2008 Link to comment Share on other sites More sharing options...
MarketTantrik Posted February 20, 2008 Report Share Posted February 20, 2008 You are wrong deepak, rather its time to get HD DVD drive, cheap Drive + Free movies = FTW If you dont already have a HD-DVD player, then nows not the time to go in for one. Stick with Blu Ray. On the other hand. if, like moi, you already posses a HD-DVD player, this is the best time to stock up on all those great HD movies at bargain basement prices. With some of the deals that are coming up, you can buy each movie for less than half the price of the same flick's DVD edition. Link to comment Share on other sites More sharing options...
Chaztin Posted February 20, 2008 Report Share Posted February 20, 2008 Yes, its true, but if u find an HDDVD player for 5k with few free HDs, I wont mind taking it up...!! Link to comment Share on other sites More sharing options...
MarketTantrik Posted February 20, 2008 Report Share Posted February 20, 2008 ^^ And putting it up for sale the next say in the Trading Zone at a bundle price. Link to comment Share on other sites More sharing options...
Chaztin Posted February 20, 2008 Report Share Posted February 20, 2008 or may be not Link to comment Share on other sites More sharing options...
Anmolsc Posted February 20, 2008 Report Share Posted February 20, 2008 ^ lol Link to comment Share on other sites More sharing options...
Chaztin Posted February 21, 2008 Report Share Posted February 21, 2008 or may be not who are you kidding? peace Well yes, now I no more eye on HD player unless it comes for 2k. Torrents FTW. Link to comment Share on other sites More sharing options...
ctrl_alt_del Posted February 22, 2008 Report Share Posted February 22, 2008 One speculative question. IF, HD DVD would have survived and Blu-Ray would have been the one to go, what would have SONY done with its integrated Blu-Ray drive PS3's? How would it have coped with a dead media as it's consoles sole game media? SONY sure had a lot riding on the success of Blu-Ray then MS had on the HD-DVD. Link to comment Share on other sites More sharing options...
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