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49% of gamers don't buy DLC - report


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49% of gamers don't buy DLC - report

49 per cent of HD console owners have not purchased DLC content in the past 12 months, so says a new report from entertainment research outfit EEDAR.

 

According to its data, gathered from "a variety of sources", that compares to 60 per cent in 2010 and 66 per cent in 2009.

 

Its additional survey, which polled 3500 participants, suggests the following reasons that gamers choose not to buy game add-ons:

 

Privacy: 47 per cent

No return policy: 38 per cent

Too expensive: 32 per cent

Enough free DLC: 24 per cent

No demo: 24 per cent

No reviews: 21 per cent

None for interested games: 20 per cent

Not adequate description: 20 per cent

Not enough gameplay: 18 per cent

Only online multiplayer available: 18 per cent

Only single player available: 15 per cent

Process takes too long: 15 per cent

Complicated storefront: 15 per cent

Not released when wanted: 12 per cent

Not high enough quality: 11 per cent

EEDAR reckons that DLC will generate over $875 million in North America in 2011, a figure that should top $1 billion in 2012.

 

http://www.eurogamer.net/articles/2011-10-19-49-percent-of-gamers-dont-buy-dlc-report

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I wonder how they classify as "not buying DLC". Past year? Past month?

 

I have bought exactly 1 DLC this entire gen. Theoretically I could easily be put in the bracket of guys who do buy DLC.

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I wonder how they classify as "not buying DLC". Past year? Past month?

 

I have bought exactly 1 DLC this entire gen. Theoretically I could easily be put in the bracket of guys who do buy DLC.

It says 'in the last 12 months' in the second line..

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I have bought a few, for SSF4, I think I feature in the 51% as it has been only a couple of months

I think it obviously depends on the person's interest in that particular game, I mean if there was a DLC for GOW3 then 90% if not more, would have bought it

 

though as Sacky said, even 51% is quite OK

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