'Pranay Posted April 12, 2012 Report Share Posted April 12, 2012 New CEO Kazuo Hirai has revealed Sony’s strategic plans to dig back out of several successive loss years, focusing on core businesses and making significant cuts. “Sony is positioning digital imaging, game and mobile as the three main focus areas of its electronics business and plans to concentrate investment and technology development resources in these areas,” the company said in a press release. “By growing these three businesses, Sony aims to generate approximately 70% of total sales and 85% of operating income for the entire electronics business from these categories by FY14.” In the gaming stream, Sony highlighted the PlayStation 3, Vita and PlayStation Network as its core platforms, failing to mention the aging but still viable PSP whatsoever, in conjunction with “accessories and peripherals”. “The Company also aims to increase sales by enriching its catalog of downloadable game titles and subscription services available through the PSN platform, and also by expanding the lineup of PlayStation Suite compatible devices and content,” it said. “Sony will target game business sales of one trillion yen and operating income margin of 8% by FY14.” In addition to refocusing on three successful streams, Sony intends to ‘turn around’ its ailing TV line; expand into emerging global markets; and launch new businesses. Finally, it intends to ‘realign the business portfolio and optimize resources’ – restructuring headquarters and subsidiaries. “As a result of these measures, Sony estimates that the headcount across the entire Sony Group will be reduced by approximately 10,000 in FY12,” the company confirmed. The total number of layoffs includes staff expected to end up part of external companies and subsidiaries as Sony realigns its corporate structure, and will “consider various measures to secure continuity of employment for employees at their new destinations”. The restructuring is expected to cost ¥75 billion yen during FY12, but Sony is targeting sales of ¥6 trillion with an operating income margin of 5% in its electronics business, in FY14. http://www.vg247.com/2012/04/12/sony...0000-lay-offs/ ___________________________________________________________________________________________________________________________________ Good luck to kaz and sony, i do hope this plan be a success. a step in the right direction Link to comment Share on other sites More sharing options...
Big Boss Posted April 12, 2012 Report Share Posted April 12, 2012 Give popular PS2 games as PS2 classics. Burnout series, WWE HCTP, DBZ series, GTA SA, KH series etc etc were all PS2 gen gems, and people would buy them in a heart beat. Link to comment Share on other sites More sharing options...
ColorCodePurple Posted April 12, 2012 Report Share Posted April 12, 2012 Is gaming a right place to focus on given that its usually netting losses? Or are they that confident on the PS4? (I speak with almost no knowledge here) Link to comment Share on other sites More sharing options...
CM Sunny Posted April 12, 2012 Report Share Posted April 12, 2012 Is gaming a right place to focus on given that its usually netting losses? Or are they that confident on the PS4? (I speak with almost no knowledge here) That you do, gaming is one of their profitable department. They're losing money on the TV department. Link to comment Share on other sites More sharing options...
ColorCodePurple Posted April 12, 2012 Report Share Posted April 12, 2012 Really? Can you back that with a source? It became better with PS3 Slim but profitable? Link to comment Share on other sites More sharing options...
WhiteWolf Posted April 12, 2012 Report Share Posted April 12, 2012 No Sony tv's now ? Link to comment Share on other sites More sharing options...
'Pranay Posted April 12, 2012 Author Report Share Posted April 12, 2012 Really? Can you back that with a source? It became better with PS3 Slim but profitable? It has been profitable in the last 2 years. and @ zodax They will focus on crystal led Link to comment Share on other sites More sharing options...
Zeehunter Posted April 16, 2012 Report Share Posted April 16, 2012 Is gaming a right place to focus on given that its usually netting losses? Or are they that confident on the PS4? (I speak with almost no knowledge here) That's one of the few departments where Sony is making profit .. The others are Sony Music and Sony Pictures (The most profitable ones) Link to comment Share on other sites More sharing options...
Zeehunter Posted April 16, 2012 Report Share Posted April 16, 2012 It has been profitable in the last 2 years. and @ zodax They will focus on crystal led It was profitable since PS1 years only .. They lost money after failed PS3 launch Investing in OLED tech is again a massive failure on their part .. OLED screens are very costly to make and the cost increases exponentially as the size of the screen increases . Samsung can invest in it coz their TV business is printing money .. On.the other hand Sharp is investing in IGZO screens which are better than LED but cheaper to make as compared to OLEDs Link to comment Share on other sites More sharing options...
Zeehunter Posted April 16, 2012 Report Share Posted April 16, 2012 Double post ... Link to comment Share on other sites More sharing options...
ScrewyAurum Posted April 20, 2012 Report Share Posted April 20, 2012 New York Times: Sony Is 'In the Fight of its Life' Link to comment Share on other sites More sharing options...
Ram Dante Posted April 20, 2012 Report Share Posted April 20, 2012 sh*t! I don't want Sony to Die! Its my most favourite brand ever! Link to comment Share on other sites More sharing options...
playstation Posted April 20, 2012 Report Share Posted April 20, 2012 sh*t! I don't want Sony to Die! Its my most favourite brand ever! arey kuch nahi hoga sony ko...they will emerge once again ..... they are my most favourite electronic brand as well... Link to comment Share on other sites More sharing options...
ColorCodePurple Posted April 20, 2012 Report Share Posted April 20, 2012 I hope before dying it either gives the PlayStation brand autonomy or sells it to an awesome company. (For the record that does not include Apple or Microsoft ) Link to comment Share on other sites More sharing options...
playstation Posted April 20, 2012 Report Share Posted April 20, 2012 I hope before dying it either gives the PlayStation brand autonomy or sells it to an awesome company. (For the record that does not include Apple or Microsoft ) I dont want to see playstation brand under anyone than Sony.... Link to comment Share on other sites More sharing options...
Zeehunter Posted April 20, 2012 Report Share Posted April 20, 2012 I hope before dying it either gives the PlayStation brand autonomy or sells it to an awesome company. (For the record that does not include Apple or Microsoft ) There are rumors that Apple is entering the console business .. Buying Playstation division would be the best choice for Apple .. While on the other hand let Sony die a peaceful death Link to comment Share on other sites More sharing options...
Right Posted April 20, 2012 Report Share Posted April 20, 2012 While on the other hand let Sony die a peaceful death Biggest shareholder of MS has spoken. Link to comment Share on other sites More sharing options...
Aftrunner Posted April 20, 2012 Report Share Posted April 20, 2012 “Sony is positioning digital imaging, game and mobile as the three main focus areas of its electronics business and plans to concentrate investment and technology development resources in these areas,” the company said in a press release. Seems like a smart decision. They need to dump their delusions of being Apple. Their laptops, tablets and TVs are all WAY overpriced above the competition and dont have anything to justify that kind of extra price. Link to comment Share on other sites More sharing options...
devil_angel Posted April 20, 2012 Report Share Posted April 20, 2012 yeah.....the sony brand name has lost a chunk of it's hardware value over the years. Link to comment Share on other sites More sharing options...
Big Boss Posted April 20, 2012 Report Share Posted April 20, 2012 Their laptops, tablets and TVs are all WAY overpriced above the competition and dont have anything to justify that kind of extra price. Add mobiles to that list as well. Link to comment Share on other sites More sharing options...
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