KnackChap Posted August 5, 2008 Report Share Posted August 5, 2008 Format holder looks to further boost development activity in India Sony is planning to further boost it's already-announced commitment to games development in India - and could even open an internal studio of its own in the territory. That's according to a report in DNA India, where Indian country manager at SCE Atindriya Bose says the company is boosting its production output. “The future of the Indian game development market will depend on the quality of the game developers who are starting at a zero base,” Bose said, adding that Sony was looking to further encourage these early stage developers with loaned devkits. Sony has a local disc manufacturing and distribution facility and has already partnered with five Indian studios to develop local content for consumers in the region. Bose, the report says, claimed that Sony could have 'broken' the market within three years, by which time it could have even opened its own studio in the region. http://www.developmag.com/news/30284/SCEE-...ian-development Link to comment Share on other sites More sharing options...
SchizoidFreud Posted August 5, 2008 Report Share Posted August 5, 2008 Link to comment Share on other sites More sharing options...
jackhammer06 Posted August 5, 2008 Report Share Posted August 5, 2008 Really Hope this Happens...... Link to comment Share on other sites More sharing options...
HundredProofSam Posted August 5, 2008 Report Share Posted August 5, 2008 they will acquire a studio rather than set up one from scratch peace Link to comment Share on other sites More sharing options...
SchizoidFreud Posted August 5, 2008 Report Share Posted August 5, 2008 Sony will make India its gaming development hub It’s a pricing duel that gets shriller and sharper by the day. Amid buzz of Microsoft cutting prices of its Xbox 360 consoles on Monday, arch rival Sony said it has another trick up its sleeve to seek cost advantages. Atindriya Bose, country manager, Sony Computer Entertainment (SCE), said the company, which is a subsidiary of Sony Corp, would boost its gaming production business in India to leverage on the cost benefits that the country offers. Game development entails big investments — for an 18-month project, the cost could be around $3-5 million for PlayStation II (PSII) and $20-30 million for PlayStation III (PSIII) consoles. Thus, the company has decided to transfer technology for its games from its London studio to India and also impart training to local developers till they have mastered the cost-optimisation tricks. Moreover, given the huge costs of production, SCE will also offer game development kits on loan. “The future of the Indian game development market will depend on the quality of the game developers who are starting at a zero base,” Bose said. The company, he said, could break even in three years. And if the game development business picks up, the company may even set up a facility in India, he said. The rationale is that once the game developers acquire competence, they could easily manage to grab a share in the $43 billion global gaming development pie. For boosting its market and revenues, the company also offers its manufacturing facility for PSPII software to other multi-format game publishers so that they can bring in their games into India at local price points. This move allows SCE not only to expand its market but also earn royalties on their games. SCE has also tied up with four game developers in India and is working on five projects to develop local content. SCE, which was set up to steer Sony Corp’s PlayStation business worldwide, entered India barely a year ago. Previously, its console games had a presence in the country through its distributors. However, before entering India, where gaming was still at infancy, SCE had to get its pricing right in order to beat the dominating grey market. Consequently, it evolved an India price point for its consoles - Rs 6,990 for PSII, Rs 24,990 for PSIII and Rs 8,990 for PlayStation Portable (PSP). Prices of gaming software came down to Rs 499-999 from Rs 1,500-2,000 since these were now being produced in India. PlayStation global sales were said to be at 1,284 yen in fiscal 2007. Link to comment Share on other sites More sharing options...
Ne0 Posted August 6, 2008 Report Share Posted August 6, 2008 ^^ check out that article on gaf, full of outsourcing hate posts Link to comment Share on other sites More sharing options...
SchizoidFreud Posted August 6, 2008 Report Share Posted August 6, 2008 link please Link to comment Share on other sites More sharing options...
HundredProofSam Posted August 6, 2008 Report Share Posted August 6, 2008 i kinda agree....you cant outsource creative work....if youre gonna open a studio here, have them do their own games here...u cant think up an idea in london and have someone in a bangalore back office implement it peace Link to comment Share on other sites More sharing options...
Ne0 Posted August 6, 2008 Report Share Posted August 6, 2008 i kinda agree....you cant outsource creative work....if youre gonna open a studio here, have them do their own games here...u cant think up an idea in london and have someone in a bangalore back office implement itpeace You can, all you need a robust global delivery model ! There are far more complicated/sophisticated/creative work which are outsourced to India and China and there are many success cases as well. In my opinion, the bigger challenge is in finding passionate and talented people to work in such niche areas. This field is still at a very nascent stage in our country and most people will be happy to settle for an application development job over this ! Link to comment Share on other sites More sharing options...
HundredProofSam Posted August 6, 2008 Report Share Posted August 6, 2008 there is a difference between complicated/sophisticated and creative....you cant put creativity through a QA test and see if it works....unless they plan to move dev teams to india, which doesnt make sense, i dont see how this can work.....i guess they will just do what studios like dhruva, trine, and EA hyderabad are doing already....bits and pieces at a very nascent stage from here on, that word is banned on GI peace Link to comment Share on other sites More sharing options...
Ne0 Posted August 6, 2008 Report Share Posted August 6, 2008 there is a difference between complicated/sophisticated and creative....you cant put creativity through a QA test and see if it works....unless they plan to move dev teams to india, which doesnt make sense, i dont see how this can work.....i guess they will just do what studios like dhruva, trine, and EA hyderabad are doing already....bits and pieces u r right, they will start with bits and pieces, and then move on to bigger tasks like modelling, storyboarding etc ! Link to comment Share on other sites More sharing options...
SchizoidFreud Posted August 6, 2008 Report Share Posted August 6, 2008 Hey Neo, can you link me to this article on GAF? Link to comment Share on other sites More sharing options...
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