Still going strong after eight years, India’s best-selling console, the PlayStation 2 is finally getting its long-awaited facelift and a slight price drop to go with it.
Launching just in time for the holiday season (Diwali), the new-look PS2 will sport a new dual-shade look, a sleeker design and a built-in AC Adapter. The PS2 also sees a mild price revision from the current Rs 6,990 to Rs 6,490, with a free game thrown in for good measure. And with PS2 games available for as low as Rs 499, Sony is looking to solidify the PS2’s position as India’s most preferred entry-level console.
Atindriya Bose, Country Manager for PlayStation in India:
“We are excited to introduce the new PlayStation 2 at an attractive and accessible price point for the Indian gamers. For a country like India where there are many gamers just starting on consoles, PS2 indeed plays an important role as the best entry level gaming console.”
With India being a PAL market and falling under the purview of SCEE, it will be interesting to see how soon this new PS2 makes its way to markets in Europe and America, where despite being overshadowed by the newer generation of consoles, the PS2 still enjoys robust sales.
Hit the jump for the full press release.
PlayStation prepares for the festive season sales: brings in the new PlayStation 2 at an attractive price point
Mumbai, 10th September, 2008: Encouraged by the increasing sales and widening distribution, Sony Computer Entertainment Europe (SCEE) has just rolled out the new series of the PS2 in the Indian market to capture the sales opportunity during the Diwali sales. The new PS2 model comes in an attractive new duo-shade look and sleeker design with the AC Adapter being in-built. The new PlayStation 2 is now indeed a styling fit to the living room of the Indian gamer, looking to start off his new exciting hobby around console gaming.
Not satisfied with a simple launch of the model, the new PS2 is being introduced at an attractive price point of 6490/- and with a festive season offer of one free game with every PlayStation 2 purchase. The festival season is now truly looking as the ideal time for purchasing the console.
Atindriya Bose, Country Manager for PlayStation in India said, “We are excited to introduce the new PlayStation 2 at an attractive and accessible price point for the Indian gamers. For a country like India where there are many gamers just starting on consoles, PS2 indeed plays an important role as the best entry level gaming console.”
Given that so many Indians are looking forward to PlayStation ownership, the PS2 now is the most natural choice. The ownership decision is further made easy due to the wide range of attractive games with a starting price of INR 499/-.