Pretty much this. People just don't care anymore.

They need to make linear games again

People are just tired of Ubisoft formula

The low sales has nothing to do with the choice of protagonists or their skin colour for that matter. Based on majority of the reviews/comments, it’s the typical open world game loop design which it employs in many of its games(which has got pretty exhausting and boring) and lack of innovation that’s the issue. The gameplay loop is something that ubi needs to seriously relook at in their games.

The worst nightmare of all those who fight for Managed Democracy has been made a grim reality. Despite the valiant efforts of our Helldivers to push back the fleet, the Illuminate have reached Super Earth. Now they are swarming our cities, terrorizing citizens, and destroying our infrastructure. It's time to rise up and take arms and fight for the precious foundations and soil of Democracy manifest. Helldivers, return to our planet and defend what is rightfully ours. 200k+ players rn