I have been doing the same thing. Initially for first 3 months I was extra careful but then it was a bit annoying for me so I started using it normally. Now 2.5 years later and 7k+ hours later on my C9, it has been a non issue. 80% usage was as desktop screen and 20% for streaming /PS5 etc. The general advice of don't leave it on when having a static bright screen is all I followed. 8-10 hour HDR gaming sessions caused no issue. Even with Age of Empires 4 having many static HUDs, nothing got retained and I completed the game in a week to 10 days. So just be sensible with the usage and enjoy the TV! @NitroNeo