I recently had a guy trying to flex on a group of girls, by having the great idea of talking loudly (like intentionally loud) and taking video calls in the middle of the movie. Just to flex he could do what he pleases. I had to finally ask him to speak softer, but that's not a pleasant experience when you are out to chill
Other times its crying kids that have been brought into A rated movies. OTT is far more convenient, heck id even happily pay 500 to rent the movie at home
Don't forget short form content consumption through reels and YT shorts. People have no reason to leave the house and spend money on tickets and travel on a below average /average film.
Saw Final Destination, was getting bored sitting alone at my hotel in KL and saw it was running in a theatre next to my hotel. Went blind with no expectations and without seeing any trailers. It is a pretty well made movie, with the usual FD stuff to kill people. It was a decently well spent 2 hrs.
Don't forget the food and beverage cost, which is a joke in itself.
There will always be movies people would go to watch. What has happened is that average to hit tag mpvies have reduced a lot. Now either movies are becoming big hits or completely failing. In-between movies have reduced drastically.